Evolving Token Distribution: From Airdrops to Data-Driven ICOs for Sustainable Growth

The evolution of token distribution and airdrops is quite evident, with a clear shift from the golden age of airdrops like Uniswap in 2020 to more sophisticated approaches such as Hyperliquid's TGE in 2024. Many projects currently face liquidity challenges and rely on large buybacks, which are not sustainable long-term, leading to a rise in combined ICO and token distribution models. Effective token allocation should reward genuine engagement, align incentives, and provide broad opportunities, all supported by data analysis and better design. Kaito's data-driven ICO approach emphasizes fair, contribution-based distribution considering past contributions, future potential, and geographic diversity, aiming for long-term network growth. While airdrops remain a potent marketing tool, their future lies in integrating smart incentives with data-based economic models to ensure sustainable project development.