McDonald's Missed Crypto Chance: Why a 'McD' Token Made Sense

I think McDonald’s really should have launched a "McD" token — it could have been a strong tool for loyalty, micropayments and brand engagement. A branded token would let them offer instant rewards, simplify in‑store and digital payments, and create collectible experiences that drive repeat visits.

That said, tokenizing a global consumer brand needs careful design around regulatory compliance, clear utility, low friction and protection against volatility. Even as a marketing-led, low-volatility reward token or NFT program, the opportunity felt like a missed strategic move.