TON Blockchain Prioritizes User Utility and Mass Adoption Through Telegram Integration

The interview with Martin Masser, the Head of Development at TON, emphasizes that the primary goal of TON is to retain users through utility rather than speculation. It highlights the integration with Telegram via Telegram Mini Apps, allowing users to access decentralized services such as payments, games, exchanges, and investments within Telegram itself. The focus is on mass-market adoption, targeting common scenarios like gaming, payments, merchandise, and live communities, leveraging Telegram's user base of hundreds of millions. The collaboration with brands and sports teams, including FC Barcelona and PSG, involves NFTs and fan tokens for social engagement and community building. The aim is for blockchain features to remain behind the scenes, functioning seamlessly like the internet without noticeable complexity. The discussion also mentions the rise of NFTs in stickers and gifts on Telegram, which are familiar and understandable to users. Recent transaction data shows TON's NFT trading volume reaching nearly $778,000 on June 2, 2025, ranking second after ETH, with total on-chain and off-chain trades surpassing $3.5 million, the highest among all blockchains. Additionally, the price of anonymous tokens has exceeded $2,562 per unit. Positive developments are anticipated in Dubai.