Valeria Warentsova Discusses Tonkeeper's Marketing & Future on CommunityThursday

This audio recording of #CommunityThursday features Valeria Warentsova, the Head of Marketing at Tonkeeper, which is regarded as the best wallet for TON. The discussion covers Tonkeeper's marketing strategies, community engagement, and the project's future prospects. The session begins with her background and journey into marketing, followed by an overview of Tonkeeper's current positioning and responsibilities. They delve into recent marketing campaigns, new updates, and collaborations, including support for Ethena's USDe launch. The discussion also highlights active user metrics, regional demographics, and community initiatives such as merchandise. Further topics include differences between cryptocurrency wallet marketing and traditional banking, common marketing mistakes, gender-specific marketing approaches, team structure, competition analysis, knowledge base updates, and experiences with Apple and Google after 2022. The conversation emphasizes marketing effectiveness, campaign durations, traffic versus user retention, audience targeting, and distinguishing real users from fakes. It concludes with rapid-fire questions about the project.